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Consumer mobileJoeyMap

A family activity app, shipped to both stores

A mobile app that maps parks, playgrounds, and family-friendly activities nearby — age-based filtering, personalised picks, saved favourites, and directions in one flow.

JoeyMap family activity discovery app
Live on iOS and Android

Client

JoeyMap

Product

Family activity discovery app

Platforms

iOS and Android

Core value

Discover, save, and navigate in one flow

Production outcome

Parents discover, curate, and navigate to age-appropriate outings from one app instead of researching across scattered sources — live on iOS and Android.

Project record

Business context

Finding age-appropriate places to take children means scattered searches across maps, review sites, and word of mouth. The information exists; it's just fragmented enough to kill a spontaneous outing.

System delivered

An interactive map of family-friendly venues nearby, filters tuned to a child's developmental stage, personalised recommendations, saved favourites, and turn-by-turn directions — discovery flows straight into going.

The system

DiscoverNearby venues
FilterBy child age
RecommendPersonalised picks
SaveFavourites
NavigateDirections

The hard part

Consumer product delivery end to end: the same discipline we apply to enterprise systems — bounded scope, shipped thin, hardened after — applied to a consumer mobile product across two platforms.

Human controls

Recommendations assist discovery; parents choose. The app organises information rather than making decisions for a family.

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